eLearning Website Development: Top 12 Tips for Creating a Successful Marketplace

76
3221

When people want to find something out, they usually look online. When they want to learn something new or educate themselves, they also look online. This is where e-learning websites come in. There are three types of e-learning websites: online learning platforms, elearning marketplaces, and elearning web conferencing software . We’re going to dive into essential tips to help you build an outstanding online education marketplace.

Fast statistics

In 2014, the e-learning market reached the $165.36 billion mark and it’s estimated to surpass $243 billion in 2022 according to Statista.

Source: Statista.com

Classification of elearning platforms

Here we offer a classification of e-learning platforms according to content delivery and how students engage with the platform:

  • Online learning platforms. Here users become their own teachers on coursera like websites. These platforms allow students to take a course they like independently. These platforms serve content to users remotely and may allow administrators to track progress and issue a certificate upon course completion. The content can also be served in form of videos where famous educators deliver pieces of learning material in several episodes to let students watch them and learn gradually.
  • Elearning marketplaces. These platforms unite teachers and students and allow learners to have online one-to-one classes with educators. These platforms encompass many learners and teachers to let students choose the teacher they need along with the course they need as the platform can offer different subjects. Learners rely on teachers to guide them throughout their learning which is supported by the interaction of the platform they operate in. This interaction may include quizzes, elements of gamification, progress tracking options and more depending on the subject.
  • Elearning web conferencing software. This type of software is created to facilitate online group learning where big masses of people need to join other learners online to interact with one another. Usually, they are popular among universities and other educational establishments that want to engage large amounts of people into learning activities.

Why is an e-learning marketplace a necessity?

  • the internet makes education available and attracts contemporary learners;
  • significant gaps in skills and varied demographics cause new learning models to appear;
  • demand for flexible and continuing education is growing.

Staying focused

When entering this market, you have to focus on what your marketplace is all about. Your marketplace should:

  • deliver a unified learning experience for users;
  • help teachers teach;
  • connect people and help them create an online learning community;
  • build students’ confidence in the field they would like to specialize in.

How to create an online education marketplace: Top 12 tips

Tip #1 Study your target audience

Before developing your app, analyze your niche and your target audience. Ask yourself:

  1. What subjects do I want to embrace?
  2. How can I possibly improve the skills and knowledge of learners? How can technology help students learn and bring subjects to life in order to engage students?
  3. What are people interested in learning or what do they need to learn in order to improve their skill sets?
  4. How old will the average learner be and what content is interesting for this demographic?

These questions can help guide you.

Tip #2 Research your competitors

Once you know what learners you’re going to target, study what platforms already target those learners and see what they offer. By sizing up your competition, you can see which platforms are successful and which are not. This may also give you some ideas about features you want to include and functionality that can surpass your competitors’.

Tip #3 Create great content

A learning environment should be a place where everyone can learn. Users need to find value in what your platform offers. You can attract learners with relevant content. Provide your learners with a mix of text, audio, video, infographics, and slides. Different people perceive information differently, so your students will appreciate the variety your platform offers. You can also apply gamification, which all prominent e-learning methodologies use to educate students in a fun way.

Tip #4 Engage good educators

Great content should be delivered by skilled educators. Partner with reputable teachers who love what they do and create a unique brand image that can speak for itself. Only passionate teachers can inspire your learners, who in turn will tell others about the awesome teachers you have, serving as an additional marketing tool.

One of the examples is the MasterClass platform that hosts such prominent teachers as Marc Jacobs, Margaret Atwood, Armin van Buuren, Steve Martin and many more.

Source: masterclass.com

Tip #5 Set rates

Think of the revenue model from the start. Some platforms take a percentage or commission that varies according to the number of participants enrolled for a particular course. Or you can charge a percentage from the cost of a course. You could charge an hourly rate as well.

Tip #6 Build a rewards system

Students like when their efforts are noticed and praised. Design a special rewards system that can both add fun and motivate students to learn. You can let students collect badges that represent the complexity of completed tasks, for instance. Students can also collect points to move to the top of the rankings.

Sourcekhanacademy.org

Tip #7 Have regular assessments

Your online platform needs to make effective use of assessments to help students track their progress and achievements. Offer regular tests and quizzes. Add more interactions when students do their assignments by adding pop-up quizzes and questions based on the material they’ve learned in the past. You can deliver these assessments and share analytics or reports on students’ strengths and weaknesses with educators. This will help educators adjust the content while also allowing your learners to learn at a pace that suits them.

Tip #8 Offer certificates and honors

Skills and knowledge need to be backed up by verified certificates. Provide your students with certificates of course completion. For the best-performing students, give honors or discounts on other courses. Positive reinforcement can really boost students’ self-esteem and give them good prospects for the future.

Source: edx.org

Tip #9 Provide an excellent UX

Much depends on the usability of your e-learning space and what it looks like. Make sure that interface elements are easy to access, stick to a simple page layout, use soft tones, and carefully place all website elements. Users will come to your platform to study, so they shouldn’t be distracted by unnecessary elements. You can apply minimalist design to your platform to help users focus on content and learning.

Source: Skillpill.com

Tip #10 Let users leave feedback and ratings

Getting good educators on board and providing students with high quality content is one thing; seeing how students and educators actually interact is another. Give students the ability to leave feedback on how your platform operates and let students rate teachers and content. This can give you valuable insights. The feedback you get can help you improve your e-learning space.

Source: Udemy.com

Tip #11 Take a multi-language approach

If you’re planning on growing your platform to an international level, you need to provide users the ability to switch between languages. Your platform may grow into something bigger than you expect, so it’s best to be prepared. Your users may be from all over the world, so offering them a multilingual website will be helpful.

Tip #12 Promote your e-learning space

One of the essentials to success of your marketplace is through promotion. You need to know how to market an online course with the help of promotional strategies in order to make your elearning application known to the public. Elearning marketing should include both online and offline approaches.

Get your e-learning business started today!

E-learning platforms are complex and require lots of attention. You need to study your niche market well in order to understand what software solution you can offer to your target audience. Your platform should not only be user-friendly but should have relevant content and proper assessment and rewards systems.

Allow your users to send feedback to better understand whether your platform appeals to them in terms of UX. Upon completion of each course, give your students a relevant certificate and give honors to those that perform exceptionally well. Start small and go big with your aspirations.

At SteelKiwi, we know how to create elearning website. We’ve built ePermitTest, it’s an online driver’s permit test platform that helps Americans pass their driver’s permit test. The ePermitTest platform uses interactive elements to engage teenage learners. We’ve also developed MuslimKids.TV, an entertainment platform for children with online and offline activities that also helps children learn the Quran.

Since we’re a Python & Django software company, our technology stack allows us to build projects of any complexity with all necessary functionality. If you want to enter the e-learning market and build your own unique online marketplace or need to update your code or functionality, get in touch with our sales representative and we’ll get you a team to complete the task on time and within budget.

76 COMMENTS

  1. Ꮲroperly like Mommy saіd, after we love one another and lovе the world that Jesus died for, that?s a kind of worship.
    Once we take into consideration Gοd and take heed to the sermon or in Sunday Colⅼege, that?s
    a way of worshіpping becaսse we are studyіng hoѡ
    great God is and He likes that. Or after we sit round and teⅼl eaϲh other what the greatest issues about God are.
    You understand how a lot you want heaгing people say how smart or cute you boys are?
    Well God likes ɑfter we discuss collectively aЬⲟut how great he is.?
    Daddy answered.

  2. There are, оf coսrse, some destructive poіnts to freelancing.
    One important leνel іs that in the event you work as a contract paralеgal yoսll not be eligible for the soгts
    of benefits that youd have in working for a legislation firm or a perѕonal attorney.

    If you reaⅼlу feel that such “perks” ɑs normal health
    insurance and different such advantages ɑre essential, fгeelancing is not going
    to give you these benefits.

  3. My tᥙrn, my turn.? Larry stated eagerly wiggling to ɡet
    an oppoгtunity tо talk. ?I believe the most effective thing abⲟut Ꮐod is that he can beat up the devil as
    a result of the satan is fгightening and imply and ugly and bad and
    God can beat him up so the devil can?t hurt us like he did those demon filled indiviⅾuals in Jesus day.

  4. Wіth a purpoѕe to achieve success with freelancing, its necessary
    to be self-disciplined, motivated, and orɡanized.
    Should you elect to take the rоute of freelancing, youll need to have the ability to search
    and procure prospective joƅs, be very effective in scһeduling your time,
    and have good math skills foг the purpose of billing and taxes.

  5. This is the perfect blog for anyone who really wants to
    find out about this topic. You understand so much its almost tough to argue
    with you (not that I personally will need to…HaHa).

    You definitely put a fresh spin on a subject that’s been written about for ages.
    Wonderful stuff, just excellent!

  6. Having the electric shaver repaired it is also quite simple as
    it could be sent in and returned in minimal time
    at all. Pulsonic Shaving Technology At The Finest – Let mme introduce the top
    priced innovation of Braun Electric shaver ideal for shaving professionals, no less than the Pulsonic shaving system.
    There are some shavers wherein the razors could be manually removed and
    cleaned with plain water.

  7. The hairs poking over the screen protector are cut-off efficiently with the
    moving blades. But this ladies electric shager while using bikini
    trimming head guard,specially designed for sensitive areas that require a
    closer shave will ensure that you simply silky smooth shave.

    Given below are three tips to consider while looking for the men’s
    electric shaver:Your hair and skin type – We usually each of us use
    a distinct facial hazir and skin type, consequently we should instead firstly identify that and decide on our requirements.

  8. If you might be a fitness enthusiast, you’re no
    stranger to elliptical machines. The workout you may get while on an elliptical unit offers you great upper and lower
    boody exercise and offers a good cardio workout likewise.
    And to make things enjoyable, the Horizon Fitness EX-77 Elliptical Trainer supports your utilization of an i – Pod, an MP3 player,
    or other entertainment units so you are able to jam to rap music or whatever music helps you stay amused and motivated
    to hold working out.

  9. This allows the Sole E95 Trainer being flexible
    for various household members who wish to customize their
    workouts to their individual goals also.
    The workout you can find on an elliptical unit provides you with great upper and lower body exercise and offers a good cardio workout likewise.
    To be sure that all sizes of feet are accommodated,
    the X5’s engineers designed oversized pedals.

  10. TAKE NOTE OF THE PRICEYou must pick a treadmill that can suit this you
    have set to the equipment. Some treadmills put the speed and
    incline options directly into the handrails. A very basic
    motorized you’ll cost you anything from $500 to $1500 while a superior quality
    treadmill full of features will surely cost anything from $3000 and upwards.

  11. Golf rangefinders generally fall into 2 types, GPS (Global
    Positioning System) or Laser Beam models, you will notice both types in accordance use out on the course,
    but what’s the difference between these systems. The game of
    golf won’t be the identical with this particular bit of technologically advanced technology.

    If you’re not hundred percent sure about how exactly far you’ll want
    to hiit your next shot then how may you possibly be prepared
    to hit that shot with any confidence with any accuracy.

  12. With havin so much content do you ever run into any problems
    of plagorism or copyright infringement? My blog has a lot of exclusive content
    I’ve either created myself or outsourced but
    it looks like a lot of it is popping it up all over the web without my permission. Do you know any methods to
    help reduce content from being ripped off? I’d truly appreciate it.

  13. You are so cool! I do not suppose I have read through
    anything like this before. So nice to discover
    somebody with some unique thoughts on this subject matter.
    Seriously.. many thanks for starting this up.
    This web site is one thing that is required on the internet, someone with a bit
    of originality!

  14. You actually make it seem so easy with your presentation butt I find this matter
    to be actually something that I think I would never understand.
    It seems tooo complex and very broad for me.
    I’m looking forward for your next post, I’ll try to gett the hang of it!

  15. I do consider all of the ideas you’ve introduced for your post.
    They are really convincing and can definitely work.

    Still, the posts are very quick for newbies. May just you
    please extend them a little from next time? Thanks for the
    post.

  16. Its like you learn my thoughts! You seem to grasp so much approximately this, like you wrote the e book in it or something.

    I believe that you simply can do with a few p.c. to force the message home a little bit, however instead of that,
    this is excellent blog. A great read. I’ll definitely be back.

  17. Hi there I am so happy I found your website,
    I really found you by error, while I was browsing on Yahoo for something else, Regardless I am here now
    and would just like to say kudos for a tremendous post and a all round
    interesting blog (I also love the theme/design), I
    don’t have time to read it all at the minute but I have bookmarked it and
    also added in your RSS feeds, so when I have time I will be
    back to read a great deal more, Please do keep up the excellent work.

  18. I was curious if you ever considered changing the layout of your blog?
    Its very well written; I love what youve got to say.
    But maybe you could a little more in the way of content so
    people could connect with it better. Youve got an awful lot of
    text for only having one or two pictures.
    Maybe you could space it out better?

  19. When I originally commented I appear to have clicked the -Notify me when new comments are added-
    checkbox and now every time a comment is added I recieve 4 emails with the same comment.
    There has to be a means you are able to remove me from that service?
    Appreciate it!

  20. Hey! This is kind of off topic but I need some
    help from an established blog. Is it tough to set up your own blog?
    I’m not very techincal but I can figure things out pretty
    fast. I’m thinking about creating my own but I’m not sure where to start.
    Do you have any points or suggestions? Many thanks

  21. Hey there! Quick question that’s completely off topic.
    Do you know how to make your site mobile friendly? My site
    looks weird when viewing from my iphone. I’m trying to find a template
    or plugin that might be able to resolve this issue. If you have any recommendations,
    please share. With thanks!

  22. Hello! I know this is kinda off topic however , I’d figured I’d ask.
    Would you be interested in trading links or maybe guest
    authoring a blog post or vice-versa? My blog addresses
    a lot of the same topics as yours and I believe we could greatly benefit from each other.
    If you are interested feel free to send me an e-mail. I look forward to hearing from you!

    Wonderful blog by the way!

  23. I think what you typed was actually very reasonable.
    However, think about this, what if you composed a
    catchier title? I mean, I don’t want to tell you how to run your website, but suppose you added a post title
    that grabbed a person’s attention? I mean eLearning Website
    Development: Top 12 Tips for Creating a Successful Marketplace – Youth Democracy is kinda boring.
    You ought to look at Yahoo’s front page and see how they create news
    headlines to get viewers to click. You might add a related video
    or a related picture or two to grab readers excited about everything’ve got to say.

    In my opinion, it could bring your blog a little
    livelier.